Del Paso Boulevard Partnership

Our Mission

To enhance and maintain the commercial vitality of Del Paso Boulevard by providing supplemental improvements, maintenance, and activities that go beyond city services. Through strategic partnerships and targeted initiatives, we ensure a clean, safe, and thriving business environment that directly benefits assessed parcels and supports economic growth.

Our Vision

To transform Del Paso Boulevard into a premier commercial corridor known for its well-maintained infrastructure, enhanced public spaces, and vibrant business community—creating a destination where property owners, businesses, and visitors can thrive.

Our Strategic Plan Key Priorities:

Safety, Security & Image Enhancement

Establish the S.A.F.E.T.Y. on the Blvd Committee to address crime concerns.
Fund private security patrols and coordinate with Sacramento Police.
Provide resources for business and property owners to report incidents.
Enhance the district’s image with daily litter clean-up, graffiti removal, and sidewalk maintenance.
Maintain public safety programs, including the ELERTS See Say app and security cameras.
Improve waste management and proactive maintenance efforts.
Conduct regular audits to track safety and cleanliness progress.

Advocacy & Economic Development

Safety, Security & Image Enhancement

Foster a diverse and thriving commercial base by attracting, supporting, and retaining businesses.
Provide resources and technical assistance to small businesses.
Develop KPIs to measure business growth and retention.
Advocate for property and business owners within DPBP boundaries.
Support district enhancement projects and economic development initiatives.
Represent DPBPBID interests in local government.
Establish long-term funding strategies for financial sustainability.

Marketing and Branding

Promote Del Paso Boulevard as a destination for arts, dining, and entertainment.
Increase visibility through targeted marketing campaigns and events.
Expand digital engagement strategies, including social media and online presence.

Stakeholder Engagement

Marketing and Branding

Build relationships with business owners, commercial property owners, and organizations to ensure inclusive and transparent decision-making.
Foster pride and participation in neighborhood revitalization efforts.
Establish a stakeholder advisory board to provide continuous feedback.

Staff

Candace Brooks, Executive Director

I’m excited and honored to step into the role of Executive Director for the Del Paso Boulevard Partnership. This Blvd has a rich history and an even brighter future, and I’m here to make sure we tap into every bit of its potential.

With over 25 years of experience in business development, small business ventures, project management, and strategic planning, I’ve spent my career helping businesses grow and people thrive. As the former Treasurer for the Partnership, I worked hard to bring the organization into compliance and conducted financial reviews of the past two years. That work reinforced my belief in transparency, accountability, and the Blvd's potential to thrive. I will remain committed to my beliefs as I lead the next chapter of the Blvd’s growth.

At its core, the PBID exists to ensure Del Paso Boulevard is clean, safe, and positioned for success. That means working hand in hand with our businesses, property owners, District 2 City Council office, and collaborative partners to create real change. It means pushing for solutions that bring new energy and investment into the corridor while making sure the people who have built this community feel seen, supported, and empowered.

This isn’t just a job for me—it’s personal. I’m deeply invested in making Del Paso Boulevard a place where businesses flourish, culture thrives, and opportunity is abundant. When we work together, there’s no limit to what we can accomplish.

I’m here, I’m listening, and I’m ready to get to work.

Building a vibrant and thriving business corridor!